THE POPULARITY OF LIVE STREAMING CHANNELS IS GROWING, WITH MORE PLAYERS JOINING THE FRINGE

21. 5. 2026 Streaming services on the Czech market are expanding their range of live channels, which are becoming a complement to their libraries of films and TV series. SkyShowtime and Sweet.tv are adding dozens of genre-specific ‘live’ channels that offer a continuous stream of content without the need to actively select individual titles.



VODAFONE TV LAUNCHES ITS OWN CHANNELS AND NEW PLATFORM IN THE CZECH REPUBLIC

15. 5. 2025 Vodafone will also offer television programmes under its own brand in the Czech Republic. It is collaborating on this project with partners Starmax and Tivio. The service also plans to introduce a new environment from a partner in Germany.



MEDIA CLUB WILL SELL ADVERTISING FOR FAST CHANNELS SWEET.TV

30. 1. 2025 Media Club expands its portfolio by selling advertising for FAST channels of the streaming platform Sweet.tv.



STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

23. 1. 2025 It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls.