STUDY: SPORT IS THE BIGGEST DRAW TO VOD SERVICES

19. 11. 2024 | 2 min read Streaming services are growing mainly due to sporting event offerings, a Kantar study shows.

OVERVIEW: THE WORLD’S ENTERTAINMENT TV HITS OF RECENT MONTHS

18. 1. 2022 | 7 min read Once again, we chart the TV formats that are achieving high ratings abroad. We offer an overview of developments for last year’s November and December.

DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE

3. 1. 2022 | 3 min read Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past -- the recent past.

CHRISTMAS AND TV: WHAT YOU NEED TO KNOW

21. 12. 2021 | 4 min read Christmas and TV go together like port and Stilton, turkey and stuffing, or a nut roast and disappointment.

WHICH MEDIUM WAS THE BIG WINNER IN 2021?

21. 12. 2021 | 10 min read Advertising has been recovering from the pandemic, but which channel bounced back quickest and biggest this year?

MORE AND MORE CZECHS ARE WATCHING PAID STREAMS, BUT NOT EVERYONE IS PAYING FOR THEM

20. 12. 2021 | 3 min read Although more and more Czechs are using paid streaming services, not all people are actually paying for the content, notes Erika Luzsicza.

THE 2022 CEO PREDICTION LIST

16. 12. 2021 | 9 min read 2021 has been another unpredictable year as COVID-19 and constantly shifting lockdown restrictions have continued to wreak havoc on the world economy. For the advertising industry, there have also been twists and turns, from continued strength in the CTV sector, to Google delaying its scrapping of third-party cookies.

THE REASONS CTV WILL REIGN IN A COOKIELESS WORLD

14. 12. 2021 | 6 min read The pandemic has accelerated a shift to connected TV viewing and the ability to target those audiences is becoming more sophisticated. Now the industry is poised for transformation on measurement, says TVSquared’s Darren Moore.

HOW TO HARNESS THE POWER OF CONNECTED TV

10. 12. 2021 | 8 min read Connected’ by Samsung Ads, brought together the industry’s sharpest minds to explore how Connected TV (CTV) is creating new opportunities for advertisers.

ANALYSIS: VOD ALREADY ACCOUNTS FOR A THIRD OF REVENUES IN THE EUROPEAN MARKET

1. 12. 2021 | 3 min read Online video is becoming a significant part of the financing of the audiovisual sector in Europe. According to Ampere Analysis, it accounts for 30 % of total revenues.

TOMORROW’S TV, CREATED TODAY

18. 11. 2021 | 10 min read Introduction - TV industry leaders on how TV drives brands

CTV SECURES ITS LEADING SHARE OF VIDEO AD IMPRESSIONS

5. 11. 2021 | 3 min read Connected TV continued to hold a comfortable lead in video ad impressions in Q3 2021, with a 35% share, according to the latest quarterly "State of Streaming" report from Extreme Reach.

CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS

13. 4. 2021 | 4 min read The Voyo video portal should become the centre of a new strategy of CME. The owner of the TV Nova group invests in the development of digital media.

5 WAYS CORONAVIRUS IS CHANGING OUR VIEWING HABITS

25. 3. 2020 | 5 min read What has changed in how people consume media, and what does it mean for advertisers?

EGTA’S CEO SURVEY – A TV AND RADIO ADVERTISING INDUSTRY IN TRANSFORMATION

12. 7. 2019 | 4 min read Results of an exclusive egta survey confirm top management's expectations for the industry.