Tag: storytelling
HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION
9. 7. 2025 For many brands, traditional paid media no longer guarantees the results that it used to. Linear TV programming can rack up six-figure invoices, even for start-ups or smaller brands, and more and more consumers are actively avoiding ads on streaming services, no matter the cost. According to a 2024 report, nearly two-thirds of surveyed viewers… Continue reading HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION
THREE AI TRENDS RESHAPING THE FUTURE OF MEDIA & ENTERTAINMENT
20. 6. 2025 The annual NAB Show brings together the top innovators in media and entertainment, showcasing the tools, tech, and trends driving the next era of storytelling. Aside from the tens of thousands of attendees and hundreds of featured sessions, what really set this year’s event apart is that it wasn’t just a display of newfangled tech—in many… Continue reading THREE AI TRENDS RESHAPING THE FUTURE OF MEDIA & ENTERTAINMENT
FIVE HOLLYWOOD MOMENTS THAT MADE BRANDS UNFORGETTABLE
17. 4. 2025 Hollywood doesn’t just write film history—it also shapes the legacy of brands. These five iconic moments helped brands achieve record-breaking sales. Most of us associate Hollywood with movie stars, luxury, and success. But this Los Angeles neighbourhood is more than just a dream factory spinning tales of fortune. The American film industry sets cultural trends,… Continue reading FIVE HOLLYWOOD MOMENTS THAT MADE BRANDS UNFORGETTABLE
SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE
1. 4. 2025 A new adaptation of Snow White recently hit cinemas and sparked a wave of discussion. Despite the mixed reactions to the new animated film from The Walt Disney Studios, the timeless story of a beautiful, innocent girl, an evil stepmother, and seven dwarfs still resonates emotionally with both children and adults. And as such, it… Continue reading SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE
MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS
26. 3. 2025 Multiscreen TV: Smart, Strategic and Seriously Effective Marketers are constantly seeking ways to maximize impact, build trust and drive measurable business outcomes. The solution isn’t a gamble – it’s a sure bet when making a strategic investment in multiscreen TV. With its professionally produced content, unmatched audience engagement and brand-safe environment, multiscreen TV delivers results… Continue reading MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS
PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES
16. 1. 2025 Fairy tales are a great element for advertising because they help consumers make an emotional and personal connection with brands. And that's why they are found across modern advertising in a variety of forms.
SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES
20. 12. 2024 Once upon a time… Long, long ago… This is what they say in fairy tales but no matter how long ago the stories hidden in fairy tales took place, they mirror our present. They portray the contrast between good and evil in a unique way and show diverse characters and values. Moreover, they have the… Continue reading SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES
THE WORLD OF EFFECTIVE CHRISTMAS ADS BY JON EVANS
26. 8. 2024 While it may be too early to start putting up the Christmas tree, decorating, and shopping for Christmas presents, the ideal time to think about Christmas campaigns is the earlier the better, according to Jon Evans, Chief Customer Officer at System1. In his seminar, The Gift of Great Christmas Creative, he looked at the principles… Continue reading THE WORLD OF EFFECTIVE CHRISTMAS ADS BY JON EVANS
THE INFLUENCE OF MEDIA PSYCHOLOGY ON ADVERTISING
31. 7. 2024 Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology focuses on understanding how media and communication technologies impact human behavior, identity and societal dynamics. In the context of advertising, it provides critical insights into how… Continue reading THE INFLUENCE OF MEDIA PSYCHOLOGY ON ADVERTISING
HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS
29. 7. 2024 As part of The Drum’s Travel & Tourism Focus, we use insights from marketing data and analytics company Kantar to show how brands from the likes of Air New Zealand and Disney are standing out in a saturated market. In the highly competitive landscape of travel and tourism, brands are constantly seeking innovative ways to… Continue reading HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS
AI MAKES INDIVIDUALS MORE CREATIVE BUT DIMINISHES CREATIVITY OF GROUP, STUDY FINDS
16. 7. 2024 Simultaneously offering great potential alongside a grave threat to creative work, AI is touted to change the creative industries profoundly – a new study from researchers at University College London and the University of Exeter based on LLMs to help short story writers finds that less naturally creative people within the group studied were able… Continue reading AI MAKES INDIVIDUALS MORE CREATIVE BUT DIMINISHES CREATIVITY OF GROUP, STUDY FINDS
2024 OLYMPICS COME ALIVE WITH MEDIA AI
9. 7. 2024 AI can’t compete, but, it can enhance and verify storytelling. The Olympics are more than just a sporting event—they are a showcase of human stories that inspire and captivate us. As media technology evolves, so does our ability to share these stories with audiences around the world. Artificial Intelligence is one of the technologies that… Continue reading 2024 OLYMPICS COME ALIVE WITH MEDIA AI
DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS
20. 6. 2024 Puppy mills, where dogs are bred for profit with little regard for their welfare, remain a troubling issue. To combat this, GAIA, a Belgian non-profit organisation dedicated to animal rights, partnered with Integreate by DPG Media to launch an impactful media campaign. This campaign not only raised significant awareness but also earned prestigious awards, including… Continue reading DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS
HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS
7. 5. 2024 Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social… Continue reading HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS
THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION
26. 3. 2024 TV is the media channel of choice for top brands. One of the reasons is that it provides unrivalled access to consumers of all ages, including the elusive group of 18-34 year olds. Karen Howe, global award-winning creative director and member of the Cannes Lions advisory board, focused her brand magic webinar on some of… Continue reading THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION
HOW TO MAKE EFFECTIVE TRAVEL ADS?
12. 3. 2024 Looking for fresh ideas on how to create ads for your travel business? In this article, we’ll explore tourism advertisement, focusing on what really resonates with the viewers. We’ll share a selection of creative ideas and insights for marketers looking to kickstart their travel campaigns. Features of Engaging Travel Ads Creating ads that grab attention… Continue reading HOW TO MAKE EFFECTIVE TRAVEL ADS?
SUPER BOWL ADS SHOW STORYTELLING DECLINE
7. 2. 2024 Narrative-focused ads may provide better results for brands advertising during the Super Bowl, yet in recent years, that emphasis has declined in favor of a focus on celebrities and humor – according to recent research from iSpot. Since 2020, Super Bowl ads with a narrative focus (as measured by verbatim responses from iSpot’s Creative Assessment… Continue reading SUPER BOWL ADS SHOW STORYTELLING DECLINE
THE GRAND FINALE OF THE ROUND-THE-WORLD TV ADVERTISING JOURNEY: WORLD RECORDS AND CURIOSITIES
14. 9. 2023 Our summer trip around the world in search of TV advertising is over. Let’s take a look at the ads that have earned a spot in the Guinness World Records or are so peculiar that they have crossed not only country borders but also the earth’s borders. Yes, you guessed right, we will take a… Continue reading THE GRAND FINALE OF THE ROUND-THE-WORLD TV ADVERTISING JOURNEY: WORLD RECORDS AND CURIOSITIES