BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT

14. 5. 2025 Hynek Čermák is the best actor in an advertisement in 2024, while Pat and Mat are the most popular mascots, according to the latest annual survey.

STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV

3. 9. 2024 Staropramen will use vertical injection for its new campaign with Orlando Bloom. It launches from Tuesday 3 September.

FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

14. 6. 2024 All month long, the media space will now belong to football. The partners of the championship or the national team want to take advantage of the attention that the individual matches will gain.