MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

3. 3. 2026 Sometimes, adverts get under our skin. And then, even hours after watching them, we find ourselves humming a catchy melody or jingle that got stuck in our heads. Yet in planning advertising campaigns, music is often an “afterthought”. This was one of the reasons for the creation of the study Sound Science: How Music Is… Continue reading MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS?

20. 1. 2026 More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found. With the Super Bowl approaching, brands are once again preparing for advertising’s biggest stage, where celebrity and influencer cameos have become a familiar formula. But a consumer survey conducted by MX8 Labs suggests that while… Continue reading STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS?