IS THERE A CRISIS COMING? LET THE COMMERCIALS RUN!

21. 7. 2022 | 2 min read Want more market share? Arm yourself with patience and do nothing at all with your marketing budget. Because during a recession, all you have to do is just hang in there and your brand will grow. Why is that?

RITSON: DON’T STOP CAMPAIGNS IN RECESSION, YOU WILL INCREASE MARKET SHARE

23. 9. 2020 | 3 min read It is advisable to retain communication activity, especially in a recession, as it is important for a brand’s market share. This is a message conveyed to marketers by Mark Ritson.

PETER FIELD: BRANDS HAVE TO INVEST DESPITE THE CRISIS, OTHERWISE THEY WILL GO WEAK

28. 5. 2020 | 3 min read Investment advantages grow faster in recession, says the expert Peter Field based on experience gained in the previous crisis in 2008/2009.