TIPS FOR SMALL ADVERTISERS FOR AN EFFECTIVE TV CAMPAIGN

29. 8. 2024 | 4 min read The answer to how small advertisers can run an effective TV campaign lies in data-driven customer targeting, such as the Audience-Based TV Buying strategy.

HOW TO REACH CONSUMERS WATCHING BOTH LINEAR AND STREAMING TV

26. 7. 2022 | 4 min read Using connected TV to go after cord-cutters is only part of the story

IT MAY BE TAINTED, BUT DON’T UNDERESTIMATE THE POWER OF BRAND LOVE

6. 7. 2022 | 10 min read Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.

WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021

17. 1. 2021 | 5 min read How’s your TV watch time been? Don’t sugarcoat it - you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion and crazy times, some have been taking full advantage of the surge in TV watch hours.

FUTURE TV ADVERTISING GLOBAL 2019: THE BIG TAKEAWAYS

6. 1. 2020 | 6 min read Videonet has published detailed accounts about each of the big takeaways from Future TV Advertising Global 2019, and you can see links to those stories at the bottom (click on the original link at the bottom). Here is a summary of our analysis.

TV AUDIENCE SEGMENTS, AND WHY ONE SIZE DOESN’T FIT ALL

4. 12. 2018 | 5 min read Networks want to build audience segments to optimize tune-in campaigns, to reach the audience of a specific show or genre online, or to aid scheduling and show planning. These all lend themselves to different segment creation methodologies, as do the size and make-up of a network’s audience, and the number and types of shows they are segmenting.