TV MEASUREMENT IS EXPANDING. WE WANTED OUR OWN PANEL, SAYS ATO

22. 4. 2025 The measurement of TV viewership will be extended to include viewership in second homes and public places. This is a significant step that takes the TV measurement project to a new level. TV audience measurement is about to undergo an important change. The Association of Television Organisations (ATO) has decided to launch a new project… Continue reading TV MEASUREMENT IS EXPANDING. WE WANTED OUR OWN PANEL, SAYS ATO