RESEARCH: YOUNG SHOP FAST, OLDER PLAN AHEAD

6. 11. 2025 While there are differences in shopping behaviour between generations, they have one thing in common: they want shopping to be clear, fair and human. Young consumers shop quickly and impulsively, while older consumers plan ahead more. Yet they have one thing in common: they expect clarity, fairness and humanity in shopping. This is according to… Continue reading RESEARCH: YOUNG SHOP FAST, OLDER PLAN AHEAD