TV MEASUREMENT OUTSIDE THE HOME IS BEFORE THE START, IT CAN INCREASE THE RATING EVEN BY 10%

21. 11. 2025 From February 2026, data on TV viewing outside the home will be integrated into TV viewing and video content measurement. This could increase overall TV viewing by up to 10% in some target groups.

ATO: STICKING TO THE PLAN. OUT-OF-HOME MEASUREMENT WILL START IN JANUARY 2026

22. 9. 2025 The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026.

TV VIEWING WAS THE HIGHEST IN 24 YEARS OF MEASURING LAST YEAR

7. 2. 2021 The average daily time spent watching TV increased to nearly four hours last year; time-shifted viewing doubled year on year.