PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES

13. 12. 2025 | 4 min read Thanks to programmatic, digital out-of-home advertising can become a full-fledged part of omnichannel planning.

ATO: STICKING TO THE PLAN. OUT-OF-HOME MEASUREMENT WILL START IN JANUARY 2026

22. 9. 2025 | 10 min read The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026.

OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND

30. 5. 2025 | 6 min read The specific impact of introducing out-of-home TV audience measurement is described by Wojciech Kowalczyk in an interview with Atmedia expert talks, based on the Polish experience.