98TH OSCARS DOWN NEARLY 2 MILLION VIEWERS, REACHING 17.86 MILLION

17. 3. 2026 Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up. Today, according to Nielsen national live+same day big data plus panel program ratings, the 98th Oscars took a significant dip, dropping to 17.86 million viewers. The show, which aired on ABC and streamed live on Hulu,… Continue reading 98TH OSCARS DOWN NEARLY 2 MILLION VIEWERS, REACHING 17.86 MILLION

7 CINEMATIC ADS FROM THE 2026 OSCARS

16. 3. 2026 ADWEEK rounds up the best spots from Hollywood’s big night, from Burger King’s reintroduction to Coinbase’s gamified ad. The Oscars may be Hollywood’s biggest night, but sometimes the ad breaks earn their own standing ovation. The commercials that ran during the 98th Academy Awards leaned into the ceremony’s themes of aspiration and transformation, with brands… Continue reading 7 CINEMATIC ADS FROM THE 2026 OSCARS

AMERICAN REVIEWERS HAVE ANNOUNCED THE 10 BEST FILMS OF THE YEAR. THE WINNER IS ALSO A FAVORITE FOR THE OSCARS

4. 12. 2025 What does this year’s top films look like according to American critics? The Oscars won’t be handed out until March, but we usually find out the hot contenders for the golden statuettes in December, when the first rounds of nominations and rankings start, some of which are not at all indicative, and others very. It… Continue reading AMERICAN REVIEWERS HAVE ANNOUNCED THE 10 BEST FILMS OF THE YEAR. THE WINNER IS ALSO A FAVORITE FOR THE OSCARS

TV ADVERTISING DESERVES AN OSCAR FOR ITS EFFECTIVENESS AND CREATIVITY

3. 3. 2025 The Oscars film event is not just a celebration of the art of cinema. It is also a major marketing opportunity. Every year, the Academy Awards offer a close connection between television advertising and the film industry.