GAME OF THRONES IS ALSO A BATTLE FOR MARKET SHARE – AND ADVERTISERS KNOW IT. FANTASY-INSPIRED CAMPAIGNS PROVE A SUCCESS

2. 10. 2026 | 9 min read The ambitious book saga A Song of Ice and Fire by American author George R. R. Martin served as the inspiration for the series Game of Thrones. What began as a relatively modest project evolved within a few years into one of the most powerful cultural products of the modern era – and this is precisely where its extraordinary value for the world of marketing lies. The series, whose popularity has been leveraged by numerous global brands in their campaigns, celebrated its 15th anniversary this April.

BLOCKS HERE AND THERE: MINECRAFT AS A SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS

4. 4. 2025 | 6 min read All eyes of the famous game’s fans were fixed on the long-awaited Minecraft Movie, which premiered on 4 April 2025, and became one of the biggest film hits of the year. Naturally, many advertisers jumped on the bandwagon of the new film with their campaigns.