OMNIVISION: HOW ATTENTIVE ARE CZECH VIEWERS WHEN WATCHING TELEVISION ADVERTISEMENTS?

24. 9. 2026 | 9 min read At Wednesday’s OmniVision conference, Omnicom Media presented the first results of its measurements of actual attention paid to television adverts. Data from 300 Czech households reveal differences in attention levels depending on the viewing environment, target groups and advert length, and are intended to form the basis for the further development of total video planning across television, CTV and online video.