SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026

2. 3. 2026 They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions. A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this year. The new 2026 CTV/OTT… Continue reading SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026

IT’S NEVER TOO EARLY: WHAT’S AHEAD FOR THE 2026 HOLIDAY SEASON

23. 2. 2026 It’s mid-February, which is actually when the full picture of the season comes into focus. “Returns are in, brands are sharing how the holidays really performed on investor calls, and before we know it, we’re going to start planning for the next cycle,” said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail”.… Continue reading IT’S NEVER TOO EARLY: WHAT’S AHEAD FOR THE 2026 HOLIDAY SEASON

ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

14. 10. 2025 Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly. Viewing of video content on connected large TV screens (CTV) is increasing and is already overtaking traditional linear TV globally. According to data presented at this year’s Adform Summit by Anton Karpovych… Continue reading ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO