GRAND PRIX EFFIE FOR PLZEŇSKÝ PRAZDROJ AND VCCP FOR LAGER PROUD

10. 12. 2025 | 6 min read The highest Grand Prix award from Effie goes to Plzeňský Prazdroj with the VCCP agency and the campaign for Proud. The most awards for their campaigns went to Česká spořitelna and the Czech Association of Insurance Companies.

FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

6. 6. 2024 | 4 min read Artificial intelligence as an aid to communication, research and the fight against disinformation - these are the main topics of this year's annual MAM conference.

FROM ADVERTISEMENTS TO ARTIFICIAL INTELLIGENCE. HOW HAS ADVERTISING IN THE CZECH REPUBLIC CHANGED IN 30 YEARS?

27. 12. 2022 | 8 min read The creation of advertisements has changed fundamentally over the past decades, as has consumer perception of them. So what are consumers receptive to most now? And how are marketers making their jobs easier with AI?

HOW ADVERTISING CREATIVE STRATEGY IMPACTS SALES

24. 9. 2022 | 4 min read Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time.

CAN BRANDS GROW EVEN IN TIMES OF INFLATION?

11. 8. 2022 | 6 min read The Czech republic is experiencing its highest inflation since 1993. People’s wallets are getting emptier and brands are in an extremely difficult situation for the umpteenth time in the last twenty years.

DO NOT DROWN IN MEDIOCRITY

28. 4. 2022 | 5 min read The right brand experience is a competitive advantage for brands, says Jiří Jón.

STUDY: BRANDS ARE DROWNING IN A SEA OF SAMENESS, THEY CAN SURPRISE ONLY A THIRD OF PEOPLE

30. 3. 2022 | 3 min read Only a third of Czech consumers can recall a unique brand, according to a study by Ogilvy Consulting and GroupM.

MARKETING TRENDS 2021: BRANDS SHOULD OFFER NEW CERTAINTIES

4. 1. 2021 | 7 min read Brand purpose, credibility, social wellbeing, green strategy and e-commerce will all have an impact on marketing in the new year.