MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

2. 8. 2025 | 7 min read Why shout through a megaphone to a crowd when you can whisper what interests each individual directly into their ear, asks Michal Orsava, co-founder of Webout.

NEW CHRISTMAS CAMPAIGNS ARE ROLLING INTO THE CZECH MARKET LIKE A SNOWBALL

9. 12. 2024 | 13 min read As 2024 comes to a close, brands are in the final battle not only for a place in the sun but also for the contents of consumers’ wallets. Where does the Czech advertising market stand, and what weapons did advertisers use in this year’s Christmas ads, which began appearing in late October and early November?