HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA

18. 10. 2025 Halloween, the beloved season full of ghosts and ghouls, is just around the corner. Who doesn’t know Dracula, for example? Marketers are well aware of the global fame of the legendary vampire, and they’ve been using his iconic image and vampire symbolism to boost sales for decades — and for good reason. His image is… Continue reading HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA

BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

16. 4. 2025 According to the Brand Performance Index, which measures the performance of brands, Škoda, Tesla and Mitsubishi are doing well in the auto-moto segment. The Kaspen/Jung von Matt agency has measured brand performance for the second time – Brand Performance Index, which links hard business data to customer perceptions of a brand. For the second time,… Continue reading BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL