ALZA INVESTS THE MOST IN ADVERTISING AMONG CONSUMER ELECTRONICS RETAILERS

27. 2. 2026 Alza.cz leads the ranking of advertising investments among consumer electronics retailers. As in 2023, Alza.cz dominated the consumer electronics retail segment from January to December last year. Datart remains in second place, followed by Planeo in third. The top five also includes the brands Smarty and Mironet. The total volume of the category increased by… Continue reading ALZA INVESTS THE MOST IN ADVERTISING AMONG CONSUMER ELECTRONICS RETAILERS

TV MARKET HAS EXTENDED DATA ON OUT-OF-HOME VIEWING

2. 2. 2026 Since the beginning of February, the Czech television market has officially had new data on television viewership. The data has been expanded to include out-of-home viewing. It will now be delivered at around 9:30 a.m. From 1 February 2026, the Association of Television Organisations (ATO) is expanding its official television audience measurement to include data… Continue reading TV MARKET HAS EXTENDED DATA ON OUT-OF-HOME VIEWING