WARC: THE BIGGEST SCARE OF PROGRAMMATIC ADVERTISING IS BRAND SAFETY

20. 8. 2024 | 3 min read What are the main trends that will influence programmatic advertising in the coming year? This is the subject of a new report, The Future of Programmatic 2024, prepared by WARC in collaboration with NewtonX. Although two-thirds of respondents are somewhat satisfied with the current state of affairs, they also find a lot of room for improvement.