VIEWERS ARE KILLING TV MEASUREMENT AND SOMETHING HAS TO CHANGE

11. 2. 2020 | 5 min read In an era of connected TV, direct-to-consumer streaming, and the bewildering consumption habits of Generation Z, TV measurement faces dramatic change. No available currency today can independently cover the increasingly diverse and fragmented ecosystem of multiplatform video distribution. Attempts to assess the value, depth and reach of a viewing instance against a common denominator will suffer greater inaccuracies from poor integration of new platforms and models.

MEDIA INDUSTRY LAUNCHES TV CHARTER FOR “RESPONSIBLE AND TRANSPARENT” AD MEASUREMENT

21. 10. 2019 | 3 min read The association of TV and radio sales houses egta has launched a “progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.”

NETWORKS, TV STATIONS EYE NEW WAYS TO MEASURE ALL THE VIEWERS OF THEIR CONTENT

26. 9. 2019 | 4 min read Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure they can count every viewer.

WHY 2019 WILL BRING A MORE HOLISTIC APPROACH TO TV AND VIDEO

17. 1. 2019 | 4 min read There’s no denying 2018 was a challenging year all round, with broadcasters, publishers and advertisers putting their energies into General Data Protection Regulation (GDPR) preparations. At the same time on-going fragmentation of TV and video viewing across screens and platforms caused disruption in the market, with major media providers, digital giants and new market entrants all competing for audience time and attention.