GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

17. 9. 2025 According to research by MNForce, gaming is no longer the preserve of teenagers, but has become a normal part of life across generations. It opens up new communication opportunities for brands. Digital games are already played by 62.9 percent of people in the Czech Republic. This is according to MNForce research, which shows that gaming… Continue reading GAMING HAS ENTERED THE LIVES OF CZECHS, BRANDS SHOULD NOT IGNORE IT

CZECHS LIKE BRAND MASCOTS, BUT THEY DON’T CONVINCE THEM TO BUY

11. 7. 2025 Brand mascots are generally liked by Czechs in advertisements, but they don’t usually convince them to buy, according to the results of a representative survey by MNForce. Brand mascots tend to have a positive effect on Czechs in advertising, but only a minority are willing to change their purchasing decisions because of them. According to… Continue reading CZECHS LIKE BRAND MASCOTS, BUT THEY DON’T CONVINCE THEM TO BUY