THE GLOBAL ADVERTISING MARKET IS GROWING, WITH TECH GIANTS TAKING THE LION’S SHARE

18. 1. 2026 Last year, Alphabet, Amazon and Meta captured 56.1% of the global advertising market, and their share is expected to grow even further this year.

AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

8. 1. 2026 Tech giants such as Google have made such progress with artificial intelligence that it is already having a noticeable impact on the business of many online media outlets. This trend will intensify in 2026.

CHANNEL 4, ITV AND SKY COMMERCIAL CHIEFS ASK ADVERTISERS TO ‘TURN DOWN THE TOXIC’

30. 11. 2025 The Future of Media London

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 10. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. What’s happening

SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE

5. 2. 2025 MAM presents a roundup of the spots vying for viewers' attention during the advertising show of the year. See who will score the advertising touchdown at Super Bowl LIX.

NEW STUDY OUTLINES THE FOUR DRIVERS OF CREATIVE IMPACT

8. 12. 2024 Human connection, dynamic visuals and the successful integration of brand and product are among the main drivers of creative impact in advertising, new research has found.

GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR

28. 8. 2024 Advertising spending is expected to grow by 10.5% year-on-year this year, with the total value set to exceed $1 trillion.

BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME

2. 5. 2024 Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future. Digital media’s response to carbon emissions is taking place on a number of fronts, but certainly the mightiest, the most pull-out-all-the-stops impressive, is the one embodied by the big technology companies that set the tone for the industry.