LEGENDS RETURN TO THE SPOTLIGHT: ADVERTISING BRINGS HISTORICAL ICONS BACK TO LIFE, INCLUDING SALVADOR DALÍ

10. 9. 2026 | 11 min read Napoleon sold cars and beer, Cleopatra promoted chocolate and cosmetics, Einstein became a symbol of genius, Edison of ingenuity, and Leonardo da Vinci of boundless human creativity. The advertising world has always had a soft spot for the great figures of history. A famous name works as an effective shortcut: within seconds, it can trigger associations that would otherwise take an entire brand story to build.

BRAND BATTLES IN THE AUTOMOTIVE INDUSTRY: BMW, MERCEDES AND TESLA

31. 3. 2025 | 11 min read The automotive industry is one of the most competitive sectors in the world. As a result, the battle between brands for customer favour doesn’t just take place on racetracks, but mainly in the advertising industry. Gone are the days when it was enough to show a beautiful woman casually leaning against a shiny car to draw long lines outside car dealerships. Nowadays, when car manufacturers are fighting over customers, direct advertising confrontations are increasingly common.

T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

18. 9. 2024 | 2 min read Brand Finance has compiled this year's rankings for European brands. Deutsche Telekom is the highest value brand, Rolex is the strongest brand.