STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

19. 11. 2025 Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets.

OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR

13. 2. 2025 Audit firm Media Strategy presents data as part of its PPA Ranking for the full year 2024.

MEDIA STRATEGY: PHD INVESTS THE MOST IN TV ADVERTISING

12. 3. 2024 Auditing firm Media Strategy presents data as part of its PPA Ranking for the full year 2023.