OMNICONNECT: WITHOUT THE RIGHT METRICS, YOU CAN’T MANAGE MARKETING TODAY

30. 3. 2026 | 5 min read This year’s OmniConnect conference demonstrated that well-defined metrics are key to marketing management, brand growth and return on investment. Alongside global insights, local case studies were also presented, confirming the growing role of data, AI and attention management in modern communication.

MCCANN PRAGUE TAKES HOME TWO GOLD AWARDS FROM IMPACT AWARDS

23. 1. 2026 | 3 min read Czech campaigns were successful in Europe at the Impact Awards Europe 2025 competition. Thanks to McCann Prague, they took home two gold and two silver awards.