BRANDS TAKE THEIR INTELLECTUAL PROPERTIES TO HOLLYWOOD — WITH MARKETING MIXES TO GO ALONG WITH THEM

25. 7. 2023 | 5 min read Barbiecore has reached fever pitch this summer. In anticipation of the upcoming Margot Robbie and Greta Gerwig live-action film based on the Mattel doll that will be released July 21, dozens of brands have released limited-edition Barbie merchandise and many more are collaborating with the brand.

SEX, BRAINS, AND ADVERTISING

26. 5. 2022 | 7 min read At Brainy Bar 10, experts discussed the neuroscience behind the idea of the gendered brain, and the importance of external messaging and stimuli to the establishment of gender – Sam Peña-Taylor reports.