SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2025

16. 12. 2025 The pre-Christmas shopping frenzy is reaching its peak, and one of the driving forces encouraging consumers to spend is the Christmas campaigns of both major and lesser-known brands. What Christmas spots have international companies come up with this year, and how successful have their festive campaigns been? Over time, Christmas adverts have become a ritual… Continue reading SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2025

SUMMER-FLAVOURED TV ADS: FASHION BRAND SPOTS ARE ALL ABOUT FLOWING SKIRTS AND ROMANCE

31. 7. 2025 Fashion brands use the summer season to present themselves to customers in an emotive light. Their summer campaigns often depict an ideal world where every outfit fits naturally into a perfect holiday day filled with the scent of sun and sea. Television adverts are usually visually impressive, often accompanied by catchy music and dynamic editing… Continue reading SUMMER-FLAVOURED TV ADS: FASHION BRAND SPOTS ARE ALL ABOUT FLOWING SKIRTS AND ROMANCE

PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES

16. 1. 2025 Fairy tales are a great element for advertising because they help consumers make an emotional and personal connection with brands. And that's why they are found across modern advertising in a variety of forms.