TV ADVERTISING CELEBRATES 80 YEARS THIS YEAR. THE FIRST AD APPEARED ON TV SCREENS IN 1941

10. 11. 2021 TV advertising has been with us for 80 years. Over that period, it has undergone a very turbulent development. The first attempts were more or less tentative and experimental as commercial messages were sort of sneaked into the scripts of tv announcers. The situation changed forever in 1941. Back then, the first ten commercial licences were issued and viewers could see the first authentic TVspot: a black-and-white map of the usa overlaid by a massive clock face. Can you guess the product to which the spot was intended to attract viewers’ interest?