2022 WILL BE THE YEAR OF ATTENTION, BUT LET’S GO DEEPER

12. 1. 2022 Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement. Only four things in life are certain: birth, death, taxes, and expert predictions from prophets in the ad game. Every year we see predictions in our… Continue reading 2022 WILL BE THE YEAR OF ATTENTION, BUT LET’S GO DEEPER

THE 2022 CEO PREDICTION LIST

16. 12. 2021 2021 has been another unpredictable year as COVID-19 and constantly shifting lockdown restrictions have continued to wreak havoc on the world economy. For the advertising industry, there have also been twists and turns, from continued strength in the CTV sector, to Google delaying its scrapping of third-party cookies. 2022 looks to be just as unpredictable.… Continue reading THE 2022 CEO PREDICTION LIST

ADVERTISING AT THE CROSSROADS – GAINING ATTENTION VS SELLING OUR SOUL

16. 11. 2021 At a crossroads on the value of ‘viewability’, advertising needs to embrace quality of attention as a true measure of potential audience and business impact. Dan Machen is Head Of Strategy at Lionize. Clarkson, Mississippi is home to the crossroads that sparked the myth of, ‘Devil at the Crossroads’ – the legend of the Blues player, Robert Johnson, who transformed… Continue reading ADVERTISING AT THE CROSSROADS – GAINING ATTENTION VS SELLING OUR SOUL

‘FOOLS ERRAND’ AND THE BILLION DOLLAR QUESTION: IS 1.7 SECONDS ENOUGH EXPOSURE FOR ADS TO WORK? NO, BUT IT’S BEYOND FACEBOOK

12. 8. 2020 In numerous “advertising attention” studies now done across Facebook, YouTube, Instagram and TV in Australia and international markets, Professor Karen Nelson-Field has data which answers the critical question many marketers and media specialists are either still not asking or care for: How much time does an ad need in front of a user or viewer to… Continue reading ‘FOOLS ERRAND’ AND THE BILLION DOLLAR QUESTION: IS 1.7 SECONDS ENOUGH EXPOSURE FOR ADS TO WORK? NO, BUT IT’S BEYOND FACEBOOK

THINKTV REPORT: VIDEO ADVERTISING HAS MONTH-LONG AFFECTS

31. 7. 2019 New research from marketing science academic Professor Karen Nelson-Field reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed to an ad. The ‘Decay Edition’ of Professor Nelson-Field’s ongoing Benchmark Series, commissioned by ThinkTV, contains a number of findings that are designed to help advertisers and… Continue reading THINKTV REPORT: VIDEO ADVERTISING HAS MONTH-LONG AFFECTS

TV ADVERTISING ISN’T DEAD, IT’S EVOLVING

26. 9. 2018 The back-to-school season this year was also the back-to-TV season for department stores. The top brands in the category spent $247.8 million from July 1 to Aug. 31, according to iSpot. That’s a 9.3% jump over the same period last year. Indeed, a new study from Adobe, CMO.com’s parent company, which surveyed 1,000 U.S. TV buyers, found… Continue reading TV ADVERTISING ISN’T DEAD, IT’S EVOLVING

MARKETING SUPERSTAR MARK RITSON WILL START HIS EUROPEAN TOUR IN PRAGUE

4. 9. 2018 The Association of Commercial Televisions has been continuing their education activities by organizing third conference aimed at marketing professionals in the fall. For the first time they will join forces with the Slovakia’s Association of Independent Radio and TV Stations (ANRTS) to give Czech and Slovak marketers the opportunity to hear one of the most… Continue reading MARKETING SUPERSTAR MARK RITSON WILL START HIS EUROPEAN TOUR IN PRAGUE

TELEVISION ADS OUTPERFORM YOUTUBE AND FACEBOOK ADS

6. 2. 2018 This is the result of a research that focused on the interconnection between the attention that people pay to advertisements and the influence it has on the sales of goods. According to the research conducted by Australian professor Karen Nelson-Field, television ads command more attention than YouTube or Facebook ads. The professor introduced her research at… Continue reading TELEVISION ADS OUTPERFORM YOUTUBE AND FACEBOOK ADS