BRANDS IN A PANDEMIC WORLD: INSIGHTS FROM KANTAR’S COVID-19 BAROMETER

27. 3. 2020 New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’ strategy during the coronavirus pandemic in order to remain afloat now and to bounce back once the worst has passed.

5 WAYS CORONAVIRUS IS CHANGING OUR VIEWING HABITS

25. 3. 2020 What has changed in how people consume media, and what does it mean for advertisers?

A PICTURE WORTH A MILLION A DAY: FACEBOOK’S TV AD SPENDING

19. 6. 2018 Facebook has been spending heavily to back a TV ad campaign designed to win back its users' trust following disclosures about users' data being used to retarget them, its role in disseminating fake news, and other negative issues. The campaign (see below) promises to get back to “what made Facebook good in the first place.” So far, it’s making local and national TV outlets a better place to be. Facebook has been averaging $1 million per day since breaking mid-March, when it kicked off a six-week local flight, followed by a national rollout on April 25, according to an analysis by competitive ad tracker Kantar Media. The outlays may seem a lot for the TV ad market, but it’s a pittance of what Facebook takes in from advertisers. According to Kantar Media, Facebook brought in $11.8 billion during the first quarter of 2018, or about 130 million per day. Source: mediapost.com

KEY MEDIA ALLIANCES CELEBRATE THE TRUSTWORTHINESS OF TV ON THE OCCASION OF WORLD TELEVISION DAY

27. 11. 2017 The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses are celebrating the trustworthiness of television on the occasion of World Television Day (21 November), as declared by the United Nations. This year again, the three organisations have produced a 30-second video clip emphasising the role TV has around the world as provider of trusted content. It will be aired by broadcasters across Europe, Asia, Canada, USA and Australia on 21 November. To celebrate their love of television, viewers are encouraged to use the hashtags #WeloveTV and #WorldTVDay on social networks on 21 November. The video highlights that now, more than ever, the trustworthiness of television plays a central part in our daily lives as it keeps viewers up to date on what is going on at home and abroad and brings the world’s attention to what matters. Editorial responsibility, truthful reporting, top quality content, the safest environment and the reliable, independent measurement system are the DNA of TV. This makes it a unique medium for world-class content and a fully brand-safe environment… no matter on which device.