CZECH PRIMA PROMOTES HBBTV

7. 10. 2019 | 1 min read The Czech national broadcaster Prima will soon start to complement the HbbTV verification of smart TVs by Ceske Radiokomunikace (CRa) with its own iPrima seal.

HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA

6. 5. 2019 | 23 min read The red button on the remote control has become one of the most profitable digital services for TV Prima. The number of viewers and time spent with hybrid TV is growing. Viewers willingly pay and fill in questionnaires via HbbTV. So much so that Prima at first considered it a mistake.