ADVERTISING ON THE MAIN SCREENS OF SMART TVS CAN BE PURCHASED PROGRAMMATICALLY

8. 9. 2026 | 3 min read Hybrid CTV Sales House is the first on the Czech market to make programmatic advertising buying available on the home screen of smart TVs running the Titan OS operating system. Advertisers and agencies can now purchase this advertising space via the Adform platform in the same way as other programmatic video campaigns.