WATER: THE ESSENCE OF LIFE AND A REWARDING THEME FOR TV ADVERTISING

22. 3. 2026 How many times a day do we turn on the tap without paying much attention to the water flowing from it… Water is something we take completely for granted. Yet all it takes is slowing down a little and realising just how essential it is to our lives. And that is precisely what World Water Day reminds us of every year. Unlike ordinary consumers, creative professionals are well aware of the importance of water and its powerful symbolism, which is why they so often draw on it in advertising. So today, on the occasion of World Water Day, we will take a look at water in television advertising—whether as a promoted product or as a motif that helps create atmosphere and underline the advertising message.

LEONARDO DICAPRIO IS FILMING IN PRAGUE. THE FILM IDOL BEGAN HIS CAREER IN TV ADVERTISING

16. 3. 2026 A global star has arrived in the Czech Republic! Leonardo DiCaprio, one of today’s biggest Hollywood stars, is here because of a new film by Martin Scorsese, which has been filming in Prague and its surroundings since the end of February. Fans of the Titanic hero have a chance to catch a glimpse of the famous actor somewhere and are eagerly anticipating the new film. Few people today, however, recall that the actor, who carefully guards both his film and public image, began his career with small roles in commercial advertisements. What is DiCaprio’s relationship with commercial advertising, and why is his participation in it more the exception than the rule?

WATCH ROBERT REDFORD’S MOST MEMORABLE ADS

16. 9. 2025 ADWEEK remembers the Hollywood icon's best commercials.

THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS

15. 3. 2025 From Pepsi's collab with Britney Spears to Bud's 'Wassup?' ADWEEK selects 25 of the best Big Game commercials since 2000.