GRACENOTE: 85% OF SPORTS FANS WANT HOME-SCREEN VIEWING GUIDANCE

3. 9. 2026 | 2 min read Sports fans want TV home screens to show upcoming events involving their favourite teams and where to watch them, according to new research from Gracenote.

THE NEXT STREAMING AD WAR IS ALREADY HAPPENING ON YOUR TV’S HOME SCREEN BEFORE YOU WATCH ANYTHING

20. 8. 2026 | 8 min read The battle for streaming attention is moving outside the apps. TV makers, platforms, and advertisers increasingly want control of the home screen, while viewers are becoming more concerned about ads, tracking, and information overload. The first fight in streaming no longer happens inside Peacock, Prime Video, or Disney+. It happens before you open a single app.

HOME SCREENS ARE A PRIME CTV AD TOUCHPOINT

14. 8. 2026 | 3 min read The CTV home screen is becoming premium ad real estate.

STUDY USA: TV OPERATING SYSTEMS GAIN INFLUENCE OVER VIEWING

27. 7. 2026 | 4 min read New survey data highlights how smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how viewers discover and watch content. The operating systems powering Smart TVs become the front door to streaming.