Tag: health

DON’T SKIP THE BREAK: TURNING FRANCE 2’S AD BUMP INTO A LIFE-SAVING REMINDER

20. 2. 2026 Campaign objective FranceTV Publicité (FTP) built the campaign around a single TV-native move: take the short on-air ident that usually marks the start and end of advertising on France 2 (a well known visual “bump”, where the channel’s celebrities seem to be touching the screen to ‘enter’ into the advertising break) and turn it into a moment to pass an important message.

MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

5. 1. 2026 What trends will affect marketing, advertising and communications this year? Here is an overview.