Tag: health

MFE ADVERTISING: SCALING AI-POWERED CONTEXTUAL ADVERTISING ACROSS EUROPE

28. 9. 2026 From Spain to Italy, MFE Advertising is using AI and HbbTV to make programme context an addressable advertising signal, creating new opportunities for relevance on connected TV while keeping the control and brand safety of premium television.

DON’T SKIP THE BREAK: TURNING FRANCE 2’S AD BUMP INTO A LIFE-SAVING REMINDER

20. 2. 2026 Campaign objective FranceTV Publicité (FTP) built the campaign around a single TV-native move: take the short on-air ident that usually marks the start and end of advertising on France 2 (a well known visual “bump”, where the channel’s celebrities seem to be touching the screen to ‘enter’ into the advertising break) and turn it into a moment to pass an important message.

MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

5. 1. 2026 | 4 min read What trends will affect marketing, advertising and communications this year? Here is an overview.