STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO

2. 3. 2022 | 3 min read Even though the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content according to a study from Horowitz Research.

GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027

22. 2. 2022 | 2 min read Global SVoD subscriptions will reach 1.75 billion by 2027, Digital TV Research has found. Netflix, Disney Plus and Amazon Prime Video will account for half of total.

PAID VIDEO MARKET IN EUROPE IS EXPECTED TO GROW BY MORE THAN ONE HUNDRED MILLION

22. 4. 2021 | 3 min read The SVOD market is expected to attract more than 100 million subscribers in Europe by 2026. Number one is Netflix but the growth will be driven by Disney+ or HBO Max.

TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV

15. 7. 2019 | 3 min read Content abounds on streaming services like Netflix, Hulu and Amazon Prime Video. But when viewers are faced with too many choices of what to watch, some end up tuning out.