TELEVISION KNOWS HOW TO CAPTURE ATTENTION: THROUGH THE BIG SCREEN, EMOTION AND SHARED EXPERIENCES

15. 9. 2026 | 11 min read Showing an advertisement today is no problem. Getting people to actually pay attention to it is the real challenge. The number of impressions or the reach of a campaign alone does not tell us whether someone genuinely watched the advertising message, engaged with it or remembered it. And according to the TV is engaging project, this is precisely one of television’s key advantages. Its strength lies not only in how many people it can reach, but also in the quality of that contact.

MEASURABLE REACH CREATES PLANNING CERTAINTY – IMPACT MAKES THE DIFFERENCE

19. 6. 2026 | 5 min read With the planned convergent moving image measurement by Mediapulse, a standardized measurement for TV, Online Video (OLV), and Connected TV (CTV) will be established in Switzerland for the first time. Goldbach is actively involved as the first market partner in this development. A standardized measurement creates transparency, makes Reach comparable, and ensures greater planning certainty. In the long term, it aims to form the basis for a common currency in the Swiss moving image market.

GOLDBACH ADVANCED TV STUDY: CTV ADS PROVE INCREASINGLY EFFECTIVE

28. 7. 2025 | 5 min read The Goldbach Group, Goldbach Austria, and Goldvertise Media released their eighth Advanced TV study for the DACH region in January 2025. The results once again confirmed the dominance of streaming and the growing use of connected TV. The increasing acceptance and perception of advertising in this medium is particularly noteworthy.

GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV

4. 4. 2022 | 3 min read Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH).