CTV ALREADY ACCOUNTS FOR THE MAJORITY OF PREMIUM VIDEO ADVERTISING IN EUROPE, WHILE PROGRAMMATIC CONTINUES TO GROW

3. 10. 2026 | 3 min read Connected TVs (CTVs) accounted for 53 per cent of premium video ad views in Europe in the first half of this year. This is according to a new study by FreeWheel. Programmatic video ad buying also grew significantly, whilst live streaming gained momentum, driven primarily by sports broadcasts.

STUDY USA: FREEWHEEL SHOWS HOW TO BUILD A BETTER AD BREAK (CES 2024)

20. 2. 2024 | 3 min read 2 minutes or less per pod boosts improves impact and viewer experienceg