FERMATO IS HEADING TO TELEVISION. IN ITS FIRST MAJOR BRAND CAMPAIGN, IT IS FOCUSING ON ITS OWN LANGUAGE AND A SUMMER ATMOSPHERE

Czech brand FerMato is making its TV debut with its largest brand campaign to date, centered on its flagship fermented dressings and led by the best-selling Klasika variant. Running from June across Prima Group channels, the campaign is designed to strengthen long-term brand building and consumer awareness, with additional waves planned through summer and again in October and November. The creative uses recurring wordplay around the suffix “to,” a summer barbecue setting, and the on-screen presence of founder Radim Stráník to build a distinctive, recognizable brand language.