DPP: MEDIA COMPANIES ARE DROWNING IN DATA AND DON’T KNOW WHAT TO DO WITH IT

12. 3. 2026 In its latest report, DPP states that while data is abundant, impact is uneven, suggesting that media companies are “drowning in data but lacking alignment” and need “data coherence”. The DPP has published a new report exploring how media companies are using data to drive better decisions, stronger engagement, and improved commercial outcomes. Making Data Pay… Continue reading DPP: MEDIA COMPANIES ARE DROWNING IN DATA AND DON’T KNOW WHAT TO DO WITH IT