APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

31. 5. 2026 | 3 min read The highest investment in content does not automatically translate into the greatest audience attention. At the same time, streaming platforms are beginning to shift their perspective on their most valuable customers. Viewers who watch adverts and spend more time engaging with content are becoming increasingly valuable.

THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

25. 9. 2025 | 5 min read The announcement by media group Nova to rebrand the station Nova Gold to Nova Krimi is a significant step. Czechs have long been fascinated by crime formats, and true crime in particular.

STUDY: SPORT IS THE BIGGEST DRAW TO VOD SERVICES

19. 11. 2024 | 2 min read Streaming services are growing mainly due to sporting event offerings, a Kantar study shows.

ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS

28. 6. 2023 | 3 min read Czechs aged 15-69 spend watching four percent of the total time on documentaries.

AMID STREAMING BOOM, SOME COMPANIES LOVE LINEAR TV

18. 5. 2022 | 7 min read Betting that they can’t compete with Netflix and hoping a diversified approach is more lucrative, A+E, Fox Corp. and AMC Networks are leaning into the cable bundle (and ad-supported streaming).

STUDY: CONSUMERS GROW LESS CLEAR OF STREAMING BRANDS’ OFFERINGS AS RANKS GROW

31. 3. 2022 | 4 min read Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said.

HOW BROADCASTERS ARE TAKING STEPS TOWARDS SUSTAINABILITY

10. 1. 2022 | 8 min read TVBEurope hears from the signatories of The Content Climate Pledge about how they are implementing sustainable practises across their businesses

THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE

6. 1. 2022 | 6 min read TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month.