DIGITAL TV VIEWING ON THE INTERNET GREW BY A FIFTH IN A YEAR

18. 11. 2025 While the number of people watching paid or unpaid videos on the internet has not changed much this year compared to last year, the number of digital TV viewers on the internet has increased by half a million. Digital TV on the internet (e.g. Oneplay or T-Mobile TV) was watched by 38% of the population… Continue reading DIGITAL TV VIEWING ON THE INTERNET GREW BY A FIFTH IN A YEAR

THANKS TO DIGITAL, CME CHANGES ITS REVENUE STRUCTURE AND CONTINUES ITS TRANSFORMATION

2. 5. 2025 The media group CME, which includes the Czech TV Nova, is continuing its digital transformation, gradually changing the structure of its revenues. However, in the countries where it operates, it does not apply a purely centralised strategy, explains Klára Brachtlová, Deputy CEO of the CME group. Digital transformation, changes in viewer behaviour, and the growing… Continue reading THANKS TO DIGITAL, CME CHANGES ITS REVENUE STRUCTURE AND CONTINUES ITS TRANSFORMATION

AUDIENCES ARE LEADING THE LEAN-BACK MEDIA REVOLUTION. WHERE ARE THE ADVERTISERS?

3. 10. 2018 Let’s set the scene. The 1950s. A boom in affordable TV sets causes an increase in the number of small screens in homes across the United States. Families flock to their living rooms to watch new programming. With this boom comes the dawn of new advertising, as marketers can now directly reach consumers through TV program… Continue reading AUDIENCES ARE LEADING THE LEAN-BACK MEDIA REVOLUTION. WHERE ARE THE ADVERTISERS?

THE NEW LIVING ROOM: TAKING ADVANTAGE OF THE BIG SCREEN

3. 10. 2018 Headlines would suggest that TV is dead, or at least is enduring a slow death. The reality is that TV viewing is very different than what it was three years ago, let alone 10. How we define “TV” is still being debated. Is it the content, device or pipe that presents it to the viewer? But… Continue reading THE NEW LIVING ROOM: TAKING ADVANTAGE OF THE BIG SCREEN