RECMA: THE MEDIA MARKET GREW LAST YEAR. KNOWLIMITS LEADS OMD AND PHD

20. 8. 2025 Recma also compiled its ranking of media agencies and their overall activity in the Czech market last year. According to Recma’ s ranking for 2024, Knowlimits remained the strongest media agency in the Czech Republic in terms of Overall Activity Volume. According to the ranking, its volume was expected to amount to EUR 314 million… Continue reading RECMA: THE MEDIA MARKET GREW LAST YEAR. KNOWLIMITS LEADS OMD AND PHD

DENTSU’S 2024 MEDIA TRENDS REPORT

19. 12. 2023 Dentsu is out with its annual media trends study and finds that generative AI is not just a trend but future-redefining technology with the potential to “lead a period of growth for media and a new golden age of creativity. According to Dentsu research, 91% of CMOs believe this technology is the future and not… Continue reading DENTSU’S 2024 MEDIA TRENDS REPORT

SUSTAINABLE MEDIA ISN’T A THING FOR CONSUMERS – YET

7. 12. 2021 Within the next year, three in five people could start to boycott brands that don’t act on climate change, new research says, but the effect of media delivery and consumption of advertising on carbon emissions has so far largely escaped public attention.  Key findings A global study covering 24,000 people from 19 countries, by media… Continue reading SUSTAINABLE MEDIA ISN’T A THING FOR CONSUMERS – YET