VAB: PREMIUM STREAMERS OUTPERFORM YOUTUBE IN ADVERTISING EFFECTIVENESS

21. 4. 2026 | 5 min read The Video Advertising Bureau said premium CTV platforms outperform YouTube in co-viewing, attention and session length, citing a year-long study of 22 services. Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and 18 minutes, 49 percent longer than YouTube. The report argues premium CTV impressions generate stronger presence, sustained attention and overall advertising efficiency for marketers. The Video Advertising Bureau (VAB) has commissioned a study that encourages brands and marketers to re-think their approach to buying advertising against YouTube over premium media experiences like network-owned streaming platforms.

ADVERTISERS MUST ALSO FOCUS ON CONNECTED TV

10. 4. 2026 | 3 min read Smart TV is experiencing growth in the Czech Republic, with a million new viewers added between 2020 and 2022 alone, says Vojtěch Lambert, head of the LCG New Media agency.

THE RISE OF CONNECTED TV: RESHAPING ADVERTISING IN THE DIGITAL AGE

2. 3. 2026 | 6 min read The landscape of television has undergone a profound transformation over the past decade, driven by technological advancements and shifting consumer behaviors.

THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS

5. 7. 2025 | 4 min read The CTV advertising market demands accountability and concrete results from investments. Europe still lags behind the US in this regard, writes William Jones of Adform.

YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

24. 6. 2025 | 3 min read Televisions are increasingly being used for activities other than watching TV, but traditional broadcasting remains the main use. Other activities on TV screens take up an average of 33 minutes a day for viewers.

EUROPE IS BECOMING THE FASTEST GROWING MARKET FOR CTV

27. 10. 2024 | 5 min read Over 80% of households with a connected TV prefer CTV to traditional linear TV.

DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC

20. 5. 2024 | 11 min read More and more clients are realising that their production has an impact on the environment, even in the field of advertising communication, says Teads' chief executive Daniel Tvrz.

OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS

9. 4. 2024 | 3 min read Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts.

SMART TV USAGE GROWS IN CZECH REPUBLIC

23. 11. 2022 | 1 min read The share of Czech homes using a TV with an internet connection rose from 34% to 44% in the two years to June 30.

IPTV VIEWERSHIP IS GROWING IN THE CZECH REPUBLIC. IT IS SECOND BEHIND TERRESTRIAL TV

22. 9. 2021 | 2 min read Five times more households receive a TV signal through the internet now than five years ago. This is one of the findings disclosed at the Digimedia conference on Wednesday.

THE FUTURE OF VIDEO ADVERTISING: THINK BIGGER… AND SMALLER

1. 7. 2021 | 5 min read The point where TV meets digital is currently one of the most exciting places in media.