TOMORROW’S TV, CREATED TODAY

18. 11. 2021 | 10 min read Introduction - TV industry leaders on how TV drives brands

WHY FMCG BRANDS NEED TO LOOK BEYOND LINEAR TV FOR BUSINESS SUCCESS

26. 10. 2021 | 5 min read For the fast-moving consumer goods industry, or FMCGs as it is known, the goal has long been to achieve widespread brand awareness and, perhaps most importantly, brand loyalty.

WHEN IS AN AUDIENCE NOT AN AUDIENCE? WHAT MARKETERS NEED TO KNOW WHEN ALLOCATING VIDEO AD DOLLARS

6. 9. 2021 | 4 min read The explosion of consumer choices in the video universe may not have changed things as much as you think. From a brands-eye view, the options for effective video advertising are quite simple. Kim Portrate explains.

TV SETS AND THE MULTIVERSE OF MADNESS OF THEATRICAL WINDOWS

19. 8. 2021 | 6 min read Narrowing the Gap Between Cinemas and Sofas

RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS

19. 8. 2021 | 3 min read According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences.

ADDRESSABLE TV EVERYWHERE

6. 8. 2021 | 10 min read Why broadcasters should enable ATV products across all touchpoints in a challenging and fragmented TV landscape.

TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL

11. 6. 2021 | 21 min read Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years.

TV’S RENAISSANCE

28. 4. 2021 | 5 min read With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas

TRENDS OF THE MONTH: ROI, B2B AND NEXT GEN TV

19. 3. 2021 | 6 min read This month: How advertisers can double their return on investment (ROI), some of the challenges and opportunities for B2B marketers and the future landscape of TV advertising and audiences. Half of brands achieve an ROI of $1.06, but the most effective can double this For every $1 spent on media, advertisers can expect an average sales return of $1.06, according to data from Nielsen. The most effective 25% of advertisers, however, can achieve a return on investment (ROI) of $2.09 – nearly double the average.

THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV

3. 3. 2021 | 7 min read Only through the holistic and integrated management of all forms of TV media can advertisers achieve better measurement and greater effectiveness, writes Paul Evans. TV is not going anywhere, it’s going everywhere TV has come a long way since the very first commercial was aired over 80 years ago. It has innovated dramatically to create some of the most attention-commanding audience viewing experiences available to advertisers – whether we consider the quality of programming content offered, the different screens, devices and platforms where that content is available for consumption, or the emerging forms of data-fuelled, technology enabled addressability.

ESTIMATE: AVOD REVENUE WILL DOUBLE BY 2025

22. 2. 2021 | 2 min read Advertising revenue of ad-supported online video services is expected to double by 2025. But the market is dominated by linear TV.

‘SORRY TV’S SO COMPLEX, I DIDN’T HAVE TIME TO MAKE IT SIMPLER’

7. 12. 2020 | 8 min read John Litster, managing director at Sky Media, considers the need for simplification in media and calls on the industry to start making a change.

TV PERCEPTIONS SHIFTING, BUT VIEWERS TRUST BROADCASTERS MORE THAN STREAMING

29. 9. 2020 | 3 min read A new report has found that most viewers believe their perception of what TV is has shifted over the past five years amid the march of digital, but ads from broadcasters are still more trusted than their streaming equivalents.

IN UNCERTAIN TIMES BE TV CERTAIN

21. 7. 2020 | 2 min read So far 2020 (not only in Australia) has brought uncertainty upon us. Bushfires, a pandemic, and then a recession. As marketers we do the best we can with the information we have available, making choices to deliver growth for our brands.

EUROPEAN BROADCASTERS TARGETING THE YOUNG WITH VOD

20. 7. 2020 | 2 min read European broadcasters are no longer playing catch up on first run video on demand content.

AUDIENCES ARE TURNING TO TV IN THIS CRISIS. HOW ARE BROADCASTERS AND BRANDS SHOWING THEIR SUPPORT?

4. 5. 2020 | 4 min read Stéphane Coruble, CEO of RTL AdConnect, reflects on how broadcasters and advertisers are adopting a new approach to retain relevancy during the COVID-19 lockdown.

TV THE ‘LEAST RISKY’ FORM OF ADVERTISING, FINDS NEW RESEARCH

21. 11. 2019 | 4 min read While return on investment varies depending on the brand and campaign, linear TV and broadcaster video-on-demand show up to three times less variance than other media.

THINKTV REPORT: VIDEO ADVERTISING HAS MONTH-LONG AFFECTS

31. 7. 2019 | 5 min read New research from marketing science academic Professor Karen Nelson-Field reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed to an ad.