BRANDS BELOVED BY PEOPLE RISK BEING INVISIBLE TO AI

2. 4. 2026 Nike and Starbucks didn’t overhaul their identities with AI in mind, but the algorithm will reward them. Iconic brands from Starbucks to Nike to Burberry have dusted off their origin stories, recentering on their founding purpose and leaning hard into what made them matter in the first place. It’s a great reset, with each returning… Continue reading BRANDS BELOVED BY PEOPLE RISK BEING INVISIBLE TO AI

SUMMER-FLAVOURED TV ADS: FASHION BRAND SPOTS ARE ALL ABOUT FLOWING SKIRTS AND ROMANCE

31. 7. 2025 Fashion brands use the summer season to present themselves to customers in an emotive light. Their summer campaigns often depict an ideal world where every outfit fits naturally into a perfect holiday day filled with the scent of sun and sea. Television adverts are usually visually impressive, often accompanied by catchy music and dynamic editing… Continue reading SUMMER-FLAVOURED TV ADS: FASHION BRAND SPOTS ARE ALL ABOUT FLOWING SKIRTS AND ROMANCE