APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK

20. 1. 2026 | 3 min read Apple remains at the top of the ranking of the world's most valuable brands. Nvidia has entered the top five, ranking among the world's five most valuable brands for the first time thanks to the boom in artificial intelligence.

MORE THAN JUST PROMOTION: HOW ADVERTISING CAN CREATE VALUE

31. 5. 2025 | 3 min read Advertising can do much more than just increase sales. Brand support is and will continue to be a valuable tool that enriches the lives of both people and brands – starting with creating an emotional connection, through premium pricing, to embedding the brand within culture.

STUDY USA: POSITIVE PORTRAYALS OF MEN IN ADS BOOST BRAND EQUITY AND SALES

23. 11. 2024 | 3 min read Campaigns with positive portrayals of men perform better in building long-term brand equity (37 percentile points higher) and in short-term sales likelihood (21 percentile points higher) than those with negative portrayals, according to data from Kantar.

FIVE EXPERTS ON BRANDING: YES, IT’S CRITICAL AND TV IS THE KEY

13. 2. 2020 | 5 min read If you're like me, then your LinkedIn feed has been all about the resurgence of branding and traditional media recently. Companies such as Amazon, Facebook, and Google began 2020 with Super Bowl ads. Executives from adidas admit having prioritized activation over branding, saying they were focused on the wrong metrics because of their responsibility to shareholders. Lately, even experts who believe most strongly in the importance of results-driven advertising have been acknowledging the critical importance of brand building to long-term success.