STARRING A BANDICOOT, A PLUMBER, A DECEASED FOOTBALLER OR AN ANONYMOUS HERO. VIDEO GAMES AND TELEVISION ADVERTISING HAVE EXISTED HAND IN HAND FOR YEARS

7. 9. 2023 | 17 min read It’s time to flip the calendar to September. This means both the children returning to school and settling into a standard work setup after a perhaps more relaxed holiday regime. But at the same time, the main video game season traditionally kicks off - and 2023 promises to be the most packed since the pre-covid years. That means we will be seeing a hefty dose of marketing presentation, too. When video games are concerned, it goes without saying that originality, freshness, and creativity are what matters most in related campaigns and ads. This is not just theory but practice, which many studies have confirmed for decades. What games have been preceded by a launch of such magnitude that brands in other industries can only quietly envy them? Take a look at a selection of the top TV ads from this specific industry. MORTAL KOMBAT – MORTAL MONDAY (1992) Talking about video game history in the context of games does not make much sense in the age of remasters and remakes. On 14 September (a date specially chosen to reflect the release date of the original MK), we will see the remake of Mortal Kombat, the game that helped define the popular fighting arcade genre in the 1990s and gave birth to a franchise that, alongside Tekken, which was based on similar principles, continues to set the course for this type of games. No one doubts that the anticipated remake will be as fatal as the original 1992 game. The original marketing is to some extent followed by the one from 2023, but back then the developers from Midway Games did without the star cast of Dave Bautista in the lead role. The original ad depicts a battle frenzy in the streets on a normal Monday. Thanks to this presentation, the Mortal Kombat battle cry has caught on and was enshrined forever in the video game hall of fame. But what is important is that the entire presentation feels triumphant - even though at the time, no one yet knew how substantial and influential MK would become. But this lack of self-awareness also reflects to some extent the identity of the game itself, including many of its protagonists. And it is a foundation from which the series has not budged an inch to date.

TV ADVERTISING IN THE PHILIPPINES: CATCHY SONGS, HUMOUR AND STORIES REFLECTING THE LIVES OF ISLANDERS

6. 9. 2023 | 8 min read The Philippine advertising scene is as diverse as the 7,641 islands that make up the archipelago. There are more than 80 different - still living - languages and dialects. The market is a mix of diverse cultures influenced by traditional and western practices, making advertising in the Philippines a truly unique adventure. Welcome to the colourful realm of television advertising in the Philippines. A BIT OF HISTORY Television was introduced in the Philippines by Judge Antonio Quirino, younger brother of former President Elpidio Quirino, on 23 October 1953. Imported television advertisements were used until 1960. The first local television advert aired in 1960 was for Tide washing powder. In 1966, when Philippine television switched from black-and-white to colour, the first colour television ad also appeared, with the first advertiser being Colgate-Palmolive.

WHY TV’S NOT JUST A BRAND CHANNEL

6. 9. 2023 | 3 min read There are many marketing debates: Agency vs. in-house. Brand vs. Product. Creative intuition vs. data-driven design. And, of course, sales activation vs. brand-building. Marketing Architects have a look how to drive sales and brand, together, on TV in this article.

CHRISTMAS 2023: HOW BRANDS AND MARKETERS SHOULD APPROACH THIS YEAR’S FESTIVE AD SEASON

29. 8. 2023 | 8 min read Faced with the news that up to two-thirds of consumers are set to cut back on their Christmas spending this year due to the ongoing cost-of-living crisis, marketers and brands have a tough couple of months ahead of them.

TV ADVERTISING IN BRAZIL: SEDUCTIVE FEMALE BODIES, DIVINE PELÉ, AND CARNIVAL IN A HIGHLY CREATIVE PACKAGE

29. 8. 2023 | 10 min read Brazilians are creative, sensual, musical and are known for their good mood. No wonder their love of life and cheerful nature are mirrored in their advertisements. They are a reflection of the local people, their behaviour and their lives.

MIRACLES HAPPEN WHEN YOU BELIEVE IN YOURSELF. THAT GOES DOUBLE FOR BARBIE FOR OVER HALF A CENTURY

24. 8. 2023 | 16 min read The summer of 2023 is marked by "pink madness". Thanks to a hugely successful blockbuster movie, Barbie doll is making a comeback with all the pomp and circumstance. But the movie is not just a fairy tale with a message for adults. From the first to the last minute, Barbie is filled with references to the real history of the Barbie product line and its creators at the multinational toy corporation Mattel. A closer look at the mark Barbie has left in the world of marketing and television advertising for more than 60 years makes it clear that Barbie is a pop culture phenomenon that is also an integral part of the mainly American cultural identity. What makes the story of Barbie marketing so unique and worthy of emulation?

SURVEY: 36% OF TV AUDIENCES HAVE INTERACTED WITH SHOPPABLE AD QR CODES

21. 8. 2023 | 2 min read New report from VAB highlights shoppable TV ads opportunities.

SWEDISH TV ADVERTISING: THE LONGEST ADVERTISING SERIES AND A FOCUS ON GENDER EQUALITY AND CHILD PROTECTION

20. 8. 2023 | 10 min read Where can you find an alcohol ad that discourages drinking? In sweden, of course! This country is just perfectly doing things its own way. Viewers had to wait a long time for tv advertising. But the swedes have quickly caught up and their ads are among the world’s best. The beginnings of TV broadcasting in Sweden and delayed TV advertising The birth of television broadcasting in Sweden dates back to 1956, when the first television station TV1 was established. In 1966, the first testing colour broadcasts were run, and in 1970 regular colour broadcasting was launched. For a long time, there was only one television channel. TV2 was launched in December 1969, and only a few months later broadcasting in colour started. The full-screen commercial TV4 was launched in 1992.

NEW STUDY SHOWS A CLEAR LINK BETWEEN ATTENTION AND BRAND EFFECTS

18. 8. 2023 | 3 min read Attention and brand effects have a direct correlation, according to new analysis by Lumen, Teads, and Dynata – but, crucially, relying on viewability data is not enough.

STUDY UK: KIDS HAVE BRANDS ON THE BRAIN

17. 8. 2023 | 2 min read Children in the UK are spontaneously talking about more brands than ever before, according to research from Beano Brain.

TELEVISION ADVERTISING IN MALAYSIA: A SIMPLE PRESENTATION BUT A POWERFUL, EMOTIONAL STORY

15. 8. 2023 | 11 min read Malaysia, with its multicultural environment and ethnic diversity, is a uniquely cosmopolitan country that manages to bring together diverse communities through shared forms of art and culture. All Malaysians place great emphasis on the values associated with the Malaysian lifestyle and therefore celebrate all festivals exuberantly. For example, the Hari Raya holiday could easily be compared with the American Super Bowl in terms of television advertising. Those who do not advertise during Hari Raya seem to be invisible. History of television broadcasting in Malaysia The television industry is a multi-billion-dollar business in Malaysia. Television has long been one of the most important media there. Malaysian television broadcasting was first launched on 28 December 1963. It was a single, black-and-white network known as Rangkaian Pertama (Channel One in English). Six years later, at the end of 1969, Rangkaian Dua (Channel Two in English) was launched, providing information, entertainment, and education.

MNTM SELECTION: HOLIDAY ADS THAT WARM THE HEART

10. 8. 2023 | 4 min read The holiday season may be far ahead, but there's no time to waste in planning for it. Each month, QuickFrame by MNTN compiles a selection of the best ad creatives whose concepts have resonated with audiences. And now is a good time to take a look at a few favorite holiday ads from the past season that can provide inspiration for upcoming holiday campaigns.

PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II

10. 8. 2023 | 15 min read When the British queen Elizabeth II died last autumn, it affected the whole world. Both those who loved the queen and those who see the British monarchy as a relic of the 19th century. To some extent, this is due to the fact that the queen and her family are not only political actors but also (and perhaps above all) part of global pop culture. Elizabeth II was also aware of this specific role during her lifetime, and she did not hesitate to engage in several marketing activities to promote events that were important to Great Britain. However, marketing and the british royal family are not exactly concepts that necessarily go hand in hand. If you are a traditional manufacturing or distribution company, you are probably not going to get the official royal stamp in your presentation. But there are options - official ones and less so. But you must always remember that you are teetering on the edge, with only one thing setting the basic direction - strict rules. RULES, RULES, AND MORE RULES First of all, it is good to remember that even a simple mention of any member of the royal family or a significant event is not a commonplace for marketers. Of course, many of them would like to add a touch of formality to their product, and references to the ruling family or symbols of the British monarchy are more suited to this than anything else. But as has been said, it is not that simple - no member of the royal family can be mentioned or shown in any marketing campaign without prior approval. The only exceptions to this are incidental mentions that are not directly related to the product being advertised and mentions in books, articles, films or other sources associated with that person. But even this is not a 100% rule.

TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURE

9. 8. 2023 | 12 min read Would you like English or Maori? In a country with the Maori name Aotearoa, which means “land of the long white cloud”, you can choose. New Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world.

ADVERTISING AND ANALYTICS: AN INTERVIEW WITH DR GRACE KITE

9. 8. 2023 | 12 min read Contagious speaks to Dr Grace Kite about the relationship between advertising and analytics, and why even LinkedIn likes have their place in discussions about effectiveness.

STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS

3. 8. 2023 | 3 min read Two thirds of UK adults are planning some cutbacks in their Christmas spending, according to new research from the IPA – understanding pain points and opportunities will be crucial.

TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING

3. 8. 2023 | 9 min read The world’s second largest TV market. A country where advertising is based on celebrities, who are looked up to as deities. Where the most common language is English, but many population groups don’t speak it. Where, despite the prevalence of vegetarians and sanctity of the cow, the McDonald’s brand has caught on. A country where the chosen ones live in modern western-style residencies, brimming with luxury, but those born in the “wrong” caste survive in shacks in abject poverty. This is India, a land of contrasts. Let’s see what specifics define Indian advertising. IN THE BEGINNING, THERE WAS CLOTHING The very first black and white television advertisement in India was aired on January 1, 1976 (some sources say 1978) and it was for Gwalior Suitings garments. Unfortunately, the footage is not available. However, this is not true of the first colour advertisement. The colour spot, which lasted a full 100 seconds, is highly reminiscent of a Bond parody. It concentrates everything you might think of in connection with an action movie (in this case, an ad) - knife throwing, leopard, python, swords, shooting, murder, kidnapping, helicopter, sensuality, suspense, speedboat. It would probably make Agent 007's own chin drop:

VAB INSPIRE: HOW TV ADVERTISING GROWS BRANDS

1. 8. 2023 | 9 min read ARE YOU WONDERING HOW YOU CAN USE TV TO BUILD OR STRENGTHEN YOUR BRAND, INCREASE WEBSITE TRAFFIC, LAUNCH NEW PRODUCTS SUCCESSFULLY OR INCREASE YOUR SHARE OF MARKET? JASON WIESE, SVP, DIRECTOR OF STRATEGIC INSIGHTS AT VIDEO ADVERTISING BUREAU (VAB), AND AMIT SHARAN, SVP OF MARKETING AT TATARI, SHARE THEIR ANALYSES AND CASE STUDIES FOCUSING ON “HOW TV ADVERTISING GROWS BRANDS”.