A TEAM FROM THE UNIVERSITY OF ECONOMICS IN PRAGUE WON THE CREATIVE CHALLENGE FOR THEIR IDEA FOR BOHEMIA SEKT

12. 10. 2026 | 2 min read The winners of the Creative Challenge student competition were the Deadline Survivors team from the University of Economics, Prague. For the client, Bohemia Sekt, they devised a way to connect the brand with Generation Z through a new micro-ritual linked to shared celebrations.